Strategy Planning for SEO
When it comes to SEO optimization services, having a strong game plan to bring to the table can make a huge impact on how successful your efforts are. Lack of planning can result in an inadvisable strategy of just “throwing links” at the target site and hoping it ranks. Even the smallest amount of time spent planning your strategy can make a positive difference.
The way you plan your strategy for each site will differ according to your goals for that project. Depending on what your goals for the project are, the plan could go many different ways. Some people like to focus on one website at a time and try to get it ranking as fast as possible while others will focus on several sites and take their time. You will need to consider the budget and timeline for the project and, no less important, the competition you will be dealing with from other websites already ranking. However, it is important to always remember that SEO is an ongoing process so it is never really “finished.” You should be prepared to continuously invest in SEO to maintain and defend your rankings.
I like to start with a rough to-do list and then expand from there. When I think I have everything covered, I rewrite it all and make sure all my goals and deadlines are achievable. Set goals with deadlines and make sure they are within your reach. It is hard to guarantee certain results when it comes to SEO because you will almost always experience different variables from project to project. There are just too many moving parts and variables to be able to make a blanket guarantee like that.
That being said, every real world project requires deadlines because that is just how things get done. Deadlines should be set regarding project tasks but flexibility can be important. For example, if you are working on a long term optimization campaign for a large site, you will want to reassess your campaign on a regular basis to make sure that everything is going as planned. Depending on how the search engines are reacting to your campaign you may find you need to be more or less aggressive.
The vast majority of SEO optimization services will review their campaign from project to project. You might even be able to save some of your budget for later on down the road if you find you get the desired rankings faster than estimated. It may be better to set those funds aside for “maintenance” SEO, which is usually less expensive and requires less work than the initial promotional work necessary to get “on the map” in the search results.
The way you plan your strategy for each site will differ according to your goals for that project. Depending on what your goals for the project are, the plan could go many different ways. Some people like to focus on one website at a time and try to get it ranking as fast as possible while others will focus on several sites and take their time. You will need to consider the budget and timeline for the project and, no less important, the competition you will be dealing with from other websites already ranking. However, it is important to always remember that SEO is an ongoing process so it is never really “finished.” You should be prepared to continuously invest in SEO to maintain and defend your rankings.
I like to start with a rough to-do list and then expand from there. When I think I have everything covered, I rewrite it all and make sure all my goals and deadlines are achievable. Set goals with deadlines and make sure they are within your reach. It is hard to guarantee certain results when it comes to SEO because you will almost always experience different variables from project to project. There are just too many moving parts and variables to be able to make a blanket guarantee like that.
That being said, every real world project requires deadlines because that is just how things get done. Deadlines should be set regarding project tasks but flexibility can be important. For example, if you are working on a long term optimization campaign for a large site, you will want to reassess your campaign on a regular basis to make sure that everything is going as planned. Depending on how the search engines are reacting to your campaign you may find you need to be more or less aggressive.
The vast majority of SEO optimization services will review their campaign from project to project. You might even be able to save some of your budget for later on down the road if you find you get the desired rankings faster than estimated. It may be better to set those funds aside for “maintenance” SEO, which is usually less expensive and requires less work than the initial promotional work necessary to get “on the map” in the search results.
