How to Write Interesting Copy for Websites

search engine marketing There are a lot of variables involved in running a website and sometimes it can be too easy to lose track of what's important. However, ultimately the most important thing is attracting and retaining visitors, and for this you need good SEO, good design and especially good copy writing. You can have a beautiful website design and great SEO optimization services working alongside you but if your copy fails to engage the visitors then they are going to look elsewhere. If you're new to copy writing keep reading to learn the basics on how to get started.

To write great copy there are a few things you need to know first. For example, did you know that on average less than 30% of people will read past the first paragraph or so? Studies have shown that when people are searching for answers or solutions online they will typically read the first few sentences of the webpage they land on and, if you're lucky, the might skim the rest of the page. Even fewer will read all the way through.

The way to fix this is with good copy writing that engages your users from the very start. Make sure that you are giving your traffic a good solution or at least a good answer to the question that landed them on your page in the first place. Get in the mind of your audience and try to deliver what you would want if you were in their shoes.

Your site should also be arranged in such a way that your visitors are funneled to the desired page, maybe to an e-mail sign up or a checkout page. If you are just getting paid for ad click revenue then you may just need to get the visitor to your webpage and put an advertisement right in front of them. However, more likely you are trying to sell a product or service and need them to stick around a while longer.

If you are having troubles with converting visitors, looking over your data and logs can be helpful. Heatmap trackers are also helpful because it lets you see where people are clicking around on your page. Another option is to switch to a more easily attainable conversion, such as an e-mail lead. Collecting leads is a supremely popular method because it means you can more easily retain your customer and continue to market to them for a long time to come. Hiring a PPC management company to run a paid advertising campaign for you can also be an effective method for driving traffic to your site. The circumstances will always be different from keyword to keyword, niche to niche and depending on the project but tracking everything will allow you to go back and make sense of it later.